About us

Our Commitment to You

100% Authenticity Guaranteed

Sa Sa has been a proud member of Hong Kong's No Fakes Pledge for over 20 consecutive years — one of the longest-standing commitments in the beauty retail industry.

✓ No Fakes Pledge Member Since 2005

Leading beauty product retailing group in Asia

Established in 1978, Sa Sa offers a diverse range of quality products under the proven “one-stop beauty product speciality store” concept. We cater to the needs of different customers with an extensive portfolio of more than 600 brands, of which over 120 are own brands and other exclusive international brands, covering skincare, fragrance, make-up, hair care and body care products, health and fitness products as well as beauty gadgets, realising our vision of “Making Life Beautiful”.

Listed on the Main Board of The Stock Exchange of Hong Kong Limited in 1997 (Stock code: 178), Sa Sa International Holdings Limited operates more than 150 retail stores in Hong Kong and Macau SARs, Singapore and Malaysia as well as offers customers a convenient shopping experience across multiple online platforms, establishing Sa Sa’s leading position in the beauty product retailing industry in Asia.

What is our Animal Testing Policy?

We’re delighted to offer a Clean Beauty range featuring products that haven’t been tested on animals and are safe for both people and the environment.

Sasa's Clean Beauty

Clean Beauty Select

Good Corporate Governance

Placing great emphasis on corporate governance, the Group has been named as one of Asia's 200 Best Under a Billion Companies by Forbes Asia. Sa Sa has also been honoured with accolades from various prominent selections, including Hong Kong Investor Relations Association, IR Magazine and DHL/SCMP Hong Kong Business Awards, thereby setting the highest standard for the industry.

The Group is included in the FTSE Index Series, the MSCI Index Series and S&P Index Series.

Business Strategies and Outlook

Starting from a 40-square feet cosmetics counter, Sa Sa has been growing swiftly as a leading beauty product retailing group in Asia and one of the largest sole agents in beauty product in Hong Kong SAR over the past decades.

As a leading “one-stop beauty product specialty store” in Asia, Sa Sa strives to fulfil the different needs of customers by offering an array of quality cosmetics and beauty products at competitive prices as well as dedicated multi-brand beauty services.

Embracing the new retail era, Sa Sa is moving in a strategic direction that integrates bricks-and-mortar stores and online business in order to develop a “customer-centric” new retail model and live up to our commitment of “Service from the Heart”, enabling our customers to enjoy a seamless shopping experience anytime and anywhere.

For further details, please visit our Corporate Site

Go to Corporate Site